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4min chapter
12. The Ultimate Persuasion Guide | "Yes! 50 Scientifically Proven Ways to Be Persuasive" by Goldstein, Martin & Cialdini
Books That Built Me
The Power of Connection and Affinity in Business Relationships
This chapter explores the significance of connection and engagement in business relationships, emphasizing the importance of shared experiences and similarities. It also discusses the role of snap judgments and stereotypes in decision-making and how understanding these processes can help us form stronger connections and be more authentic.
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