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12. The Ultimate Persuasion Guide | "Yes! 50 Scientifically Proven Ways to Be Persuasive" by Goldstein, Martin & Cialdini

Books That Built Me

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Introduction

The host introduces David, founder of Cerebral Selling, as they discuss the book 'Yes! 50 Scientifically Proven Ways to Be Persuasive' and its impact on David's work. David shares a humorous story and highlights the significance of engaging people when talking about your profession.

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