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12. The Ultimate Persuasion Guide | "Yes! 50 Scientifically Proven Ways to Be Persuasive" by Goldstein, Martin & Cialdini

Books That Built Me

CHAPTER

Introduction

The host introduces David, founder of Cerebral Selling, as they discuss the book 'Yes! 50 Scientifically Proven Ways to Be Persuasive' and its impact on David's work. David shares a humorous story and highlights the significance of engaging people when talking about your profession.

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