
12. The Ultimate Persuasion Guide | "Yes! 50 Scientifically Proven Ways to Be Persuasive" by Goldstein, Martin & Cialdini
Books That Built Me
Introduction
The host introduces David, founder of Cerebral Selling, as they discuss the book 'Yes! 50 Scientifically Proven Ways to Be Persuasive' and its impact on David's work. David shares a humorous story and highlights the significance of engaging people when talking about your profession.
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