
12. The Ultimate Persuasion Guide | "Yes! 50 Scientifically Proven Ways to Be Persuasive" by Goldstein, Martin & Cialdini
Books That Built Me
Releasing Tension and Introducing the Book
In this chapter, the hosts delve into the concept of releasing tension in interactions and explore how it can be a powerful tool in sales and marketing. They also introduce the book '50 Scientifically Proven Ways to Be Persuasive' and share how it influenced their approach to work and training.
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