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12. The Ultimate Persuasion Guide | "Yes! 50 Scientifically Proven Ways to Be Persuasive" by Goldstein, Martin & Cialdini

Books That Built Me

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Releasing Tension and Introducing the Book

In this chapter, the hosts delve into the concept of releasing tension in interactions and explore how it can be a powerful tool in sales and marketing. They also introduce the book '50 Scientifically Proven Ways to Be Persuasive' and share how it influenced their approach to work and training.

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