VinePair Podcast
Will Gen Z Make Rum Happen?
Sep 9, 2024
Joining the discussion are Adam, a thoughtful participant in generational drink trends, Joanna, an insightful voice on Gen Z's potential cravings, and Zach, an analyst tackling rum's market hurdles. They dive into whether Gen Z might revive rum's fortunes, exploring its identity crisis compared to tequila. The trio also examines perceptions, like rum's relegation to sweet cocktails, and the challenges of rebranding it as a premium spirit. With humor and personal anecdotes, they dissect Gen Z's evolving tastes and the spirit’s future.
22:55
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Quick takeaways
- The podcast discusses the challenges rum faces in appealing to Gen Z, primarily due to its confusing diversity and image issues.
- It emphasizes the necessity of establishing a strong brand identity and cultural presence for rum to attract younger consumers.
Deep dives
Exploring Unique Wine Experiences
The hosts share their personal experiences with various wines and cocktails over the weekend, highlighting both unique finds and classic options. One standout was an orange wine named Marmalade, enjoyed by one host, which was highly praised for its flavor. Another host discussed engaging with a 2001 Pinot Blanc, showcasing the drama of aging wine and the excitement of uncovering vintage bottles. These anecdotes reflect the passion and curiosity surrounding wine tasting and discovery among the hosts.
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