VinePair Podcast Will Gen Z Make Rum Happen?
Sep 9, 2024
Joining the discussion are Adam, a thoughtful participant in generational drink trends, Joanna, an insightful voice on Gen Z's potential cravings, and Zach, an analyst tackling rum's market hurdles. They dive into whether Gen Z might revive rum's fortunes, exploring its identity crisis compared to tequila. The trio also examines perceptions, like rum's relegation to sweet cocktails, and the challenges of rebranding it as a premium spirit. With humor and personal anecdotes, they dissect Gen Z's evolving tastes and the spirit’s future.
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