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6min chapter
Will Gen Z Make Rum Happen?
VinePair Podcast
Rebranding Rum: The Daiquiri's Role in Changing Perceptions
This chapter explores the common misconceptions about rum and its iconic cocktail, the daiquiri, while addressing the challenges of rebranding rum as a quality spirit. The discussion highlights the cultural differences between rum and other spirits, especially tequila, in the context of American cuisine.
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Discover
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