Rum's Potential Appeal to Gen Z

Despite many years of hope and possibility, rum has never really caught on with Millennials. Adam, Joanna, and Zach discuss whether Gen Z is a more receptive audience for rum's charms, or if the same challenges that have held the category back with older drinkers will remain a problem with younger ones. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: 2001 Domaine Marcel Deiss Pinot Blanc

Joanna is drinking: Breaking Bread Wines "Marmalade" Orange Wine

Adam is drinking: Ravines Wine Cellars Pinot Noir

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