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5min chapter
Will Gen Z Make Rum Happen?
VinePair Podcast
Rum's Identity Crisis
This chapter explores the challenges rum faces in establishing a distinct market identity compared to tequila, often being relegated to sweet cocktails. It examines Bacardi's dominance, the absence of rival brands, and how generational shifts are reshaping rum's perception as a premium spirit.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode