10/10 GTM
Building Community, Consistency & Radical Candor with Ryan Lazar, Country Manager, Qualtrics
Jun 18, 2024
Ryan Lazar, the Country Manager for Qualtrics in Canada, brings over 15 years of sales expertise to the discussion. He shares his transformative journey from engineering to sales, emphasizing the value of meritocracy. Ryan delves into strategies for execution excellence, including the importance of building strong communities, maintaining consistency, and practicing radical candor in leadership. He also explores the unique challenges of navigating Canadian market mindsets and the significance of establishing client trust for successful partnerships.
25:54
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Quick takeaways
- Building both internal and external communities fosters collaboration and resource sharing, essential for driving organizational growth and success.
- Practicing radical candor and maintaining consistency in expectations create a supportive environment that empowers team members to thrive.
Deep dives
Transition from Engineering to Sales
The journey from engineering to sales can be unconventional, as exemplified by an individual's transition prompted by unforeseen circumstances. After graduating with a degree in civil engineering, the loss of a job due to a company's bankruptcy set the stage for a move into sales, where opportunities were more abundant. Beginning at Xerox, this person encountered the challenges of a traditional sales environment, including door-to-door outreach, which equipped them with resilience and a deep understanding of hard work. Notably, this experience was transformative, ultimately leading to a rewarding career in sales management and the establishment of a successful business at Qualtrics in Canada.
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