Ryan Lazar, the Country Manager for Qualtrics in Canada, brings over 15 years of sales expertise to the discussion. He shares his transformative journey from engineering to sales, emphasizing the value of meritocracy. Ryan delves into strategies for execution excellence, including the importance of building strong communities, maintaining consistency, and practicing radical candor in leadership. He also explores the unique challenges of navigating Canadian market mindsets and the significance of establishing client trust for successful partnerships.