EA’s Game Plan: Launches, AI, & the Strategic Approach

“AAA is not in crisis; it is in a moment of change.” In this episode, Kate Kellogg, the COO of EA Studios, joins our host, Alexandra Takei, Director at Ruckus Games, to discuss game launches, EA's strategic approach, and how EA staffs and organizes itself to win. 

We discuss the challenge of aligning development resources with performance expectations and delve into EA's strategic pillars of Play, Watch, Create, and Connect. We explore why this strategy is not only well-suited for the current gaming market but why it is the optimal choice for EA as well as how franchises (e.g. The Sims, College Football) manifest their expressions of those strategic pillars. 

Kate also explains how EA is incorporating AI into its development stack across quality assurance, asset creation, and moderation, plus how EA's talent and culture is supercharging this organization's goals. 

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

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Sound design by Gavin Mc Cabe.