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13min chapter
EA’s Game Plan: Launches, AI, & the Strategic Approach
Naavik Gaming Podcast
EA's Strategic Game Development Framework
This chapter explores EA's strategic approach to game development, emphasizing four key pillars: play, creation, watch, and connection. It highlights the importance of understanding Gen Z and Gen Alpha audiences while fostering strong online communities and player engagement. Notably, the discussion showcases how The Sims franchise embodies these principles through creativity and storytelling, using technology to enhance player experiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode