19min chapter

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EA’s Game Plan: Launches, AI, & the Strategic Approach

Naavik Gaming Podcast

CHAPTER

Navigating Game Development Changes

This chapter explores EA's strategic adaptation to evolving player expectations and the shifting landscape of the gaming industry. It discusses the success of EA Sports College Football and emphasizes the importance of community engagement and innovative game design. The speakers highlight the balance between respecting legacy franchises while catering to new audiences, underscoring the need for clarity in communication and player insights.

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