Scrappy ABM EP. 89 - The Importance of Relevance and Context For Your ABM Program with Nick Zeckets | Scrappy Playbooks
Aug 8, 2024
Nick Zeckets, an expert in account-based marketing strategies, joins to shed light on the essentials of effective ABM programs. He emphasizes the crucial roles of relevance and context in outreach. The discussion dives into creating impactful content and the art of extracting insights from subject matter experts. Zeckets also highlights the significance of diverse mediums for content creation, while reassuring that businesses of all sizes can implement successful ABM strategies without excessive costs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Navigating Account-Based Marketing: Strategies and Mindsets
02:00 • 13min
The Human Element in Sales and the Power of Belief in Products
14:43 • 5min
Mastering Account-Based Marketing Strategies
19:46 • 23min
The Growing Value of In-Person Events in a Virtual World
43:06 • 1min
Unlocking ABM for All Businesses
44:21 • 8min