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Scrappy ABM
EP. 89 - The Importance of Relevance and Context For Your ABM Program with Nick Zeckets | Scrappy Playbooks
Aug 8, 2024
Nick Zeckets, an expert in account-based marketing strategies, joins to shed light on the essentials of effective ABM programs. He emphasizes the crucial roles of relevance and context in outreach. The discussion dives into creating impactful content and the art of extracting insights from subject matter experts. Zeckets also highlights the significance of diverse mediums for content creation, while reassuring that businesses of all sizes can implement successful ABM strategies without excessive costs.
52:03
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Quick takeaways
- Understanding the importance of relevance and context in ABM outreach is essential for building deeper connections with target audiences.
- Implementing a structured framework, including an account progression model and activation playbooks, is crucial for successful ABM program execution.
Deep dives
Understanding Scrappy ABM Services
The episode highlights the unique positioning of the featured organization, which specializes in assisting companies to launch Account-Based Marketing (ABM) programs on a budget. They offer comprehensive support throughout the initial stages, focusing on foundational aspects to ensure clients are set up for success in the long term. This service model includes creating program documentation and providing training, allowing businesses to transition into building scalable ABM strategies independently. The approach is tailored for businesses at various stages, especially those without significant prior ABM experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode