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13min chapter
EP. 89 - The Importance of Relevance and Context For Your ABM Program with Nick Zeckets | Scrappy Playbooks
Scrappy ABM
Navigating Account-Based Marketing: Strategies and Mindsets
This chapter explores the dynamics of Account-Based Marketing (ABM) programs, highlighting the diverse backgrounds of ABM managers and the importance of tailored strategies. It emphasizes the need for relevance and personalization in marketing, advocating for ABM as a mindset that fosters deeper client connections and better outcomes.
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