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23min chapter
EP. 89 - The Importance of Relevance and Context For Your ABM Program with Nick Zeckets | Scrappy Playbooks
Scrappy ABM
Mastering Account-Based Marketing Strategies
This chapter explores the essential elements of effective Account-Based Marketing (ABM), focusing on relevancy and context to attract potential buyers. It discusses the importance of understanding client needs, creating targeted content, and utilizing subject matter experts to enhance engagement and communication. The chapter emphasizes structured approaches and frameworks that guide businesses in developing robust ABM programs for B2B enterprise software.
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Listen to the best highlights from the podcasts you love and dive into the full episode