EP. 89 - The Importance of Relevance and Context For Your ABM Program with Nick Zeckets | Scrappy Playbooks
Scrappy ABM
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The Growing Value of In-Person Events in a Virtual World
This chapter discusses the growing importance of in-person gatherings in the context of remote work, focusing on their potential for creating meaningful connections with customers. It also addresses the logistical hurdles involved in planning such events and highlights the broader advantages, including networking opportunities and content generation.
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