Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 2min
Positioning Can Affect Communication
02:11 • 2min
The Only Way to Cut Through the Traffic Jam
03:49 • 3min
The Easy Way to Get Into People's Minds
06:25 • 2min
The Easy Way Into the Mind Is to Be First
08:25 • 2min
The Ladder of a Category
10:09 • 2min
The First 800 Pound, 400 Kilogram Gorilla
12:05 • 2min
Are You a Leader?
13:51 • 2min
Dominating Colgate Oral Health?
15:33 • 2min
The Line Extension Strategy Is a Good Idea
17:28 • 2min
Dominating a New Market
19:21 • 2min
The Big Long Form Self Improvement Podcast
20:54 • 3min
Then There's a Sex Cannonoe
23:35 • 3min
Canadian Dry No Sugar - It's Over Beer
26:34 • 3min
The World of Advertising Has Come Through Three Eras
29:15 • 2min