Positioning
What You Will Learn
Canadian Dry No Sugar - It's Over Beer
One strategy is saying, how yoe' got this brand new something completely different. There's an example of a tv ad from forty or 50 years ago where hersh's chocolate bar was kind of the leader of a sort of snacks or confectionery. So they're not trying to crack on to a new rung of the ladder,. They're linking themselves to the leader and saying, well, here's a different way of doing it.
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