Positioning
What You Will Learn
The Easy Way to Get Into People's Minds
In an over communicated world, the best approach is to have an over simplified message that does cut through the sponge and actually injects itself in. We need to eliminate all the ambiguities. All these creative advertisers who are trying to create something inspirational or different or magical like that, they're just not going to work. So we want to get into people's minds, the easiest way to get into their minds is to be first.
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