What You Will Learn cover image

Positioning

What You Will Learn

00:00

The First 800 Pound, 400 Kilogram Gorilla

The first brand that's on the top rung of the ladder, they're going to get a hell of a lot more of the market share than number two. If you think about coke versus pepsy, if you think about google versus bing, all these top brands are going to have a lot bigger market share than the second rung on that ladder. Anything that came on after it matter how much money they're putting into it or how good their product is, it's very hard to dislodge the first 800 pound gorilla that is at the top of the ladder.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app