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2min chapter
Positioning
What You Will Learn
The Line Extension Strategy Is a Good Idea
The positioning of colgate, beef lazania is just all wrong. So the line extension strategy is a bit of, think, a way to do it. If you're a leader out there, you're much better off going out there and creating a new brand. And with this new brand, you canto take on some of the other strategiesof how you position yourself as a brand. But you're not going to change the position of your existing brand and then nudge in somewhere else. It has to be something entirely new.
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