What You Will Learn cover image

Positioning

What You Will Learn

00:00

The Line Extension Strategy Is a Good Idea

The positioning of colgate, beef lazania is just all wrong. So the line extension strategy is a bit of, think, a way to do it. If you're a leader out there, you're much better off going out there and creating a new brand. And with this new brand, you canto take on some of the other strategiesof how you position yourself as a brand. But you're not going to change the position of your existing brand and then nudge in somewhere else. It has to be something entirely new.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app