Criminal The Strike
Apr 12, 2024
Author Scott Martelle discusses the Ludlow Massacre in Colorado and John D. Rockefeller Jr.'s response. The podcast explores the role of public relations in shaping narratives, the resilience of strikers, and the violence during the strike. Ivy Lee's controversial PR strategies and the Rockefeller family's philanthropic efforts post-tragedy are also highlighted.
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Rockefeller Jr. Hires Ivy Lee
- John D. Rockefeller Jr. hired Ivy Lee, the "father of public relations," amidst the Ludlow Massacre controversy.
- Lee, initially a reporter, transitioned to PR and pioneered the press release, transforming corporate media relations.
Rockefeller Sr. and Standard Oil
- John D. Rockefeller Sr., America's first billionaire, built Standard Oil through strategic deals and supply chain control.
- Ida Tarbell's exposé revealed his monopolistic practices, leading to public backlash and the label of "most hated man in America."
Rockefeller Jr. and Coal Mining
- John D. Rockefeller Jr., after joining his father's company, oversaw Colorado Fuel and Iron, a major coal company.
- Coal mining in the early 1900s was dangerous, with miners paid by the ton and facing frequent accidents.