The Strike
Criminal
The Story of Ivy Lee and Corporate Public Relations Evolution
This chapter traces the pioneering work of Ivy Lee in corporate public relations, emphasizing transparency and shaping narratives through the first press release. It explores the transformation of the relationship between media and corporations using Lee's strategies with the Rockefellers during a PR crisis, showcasing the shift towards corporate PR. The chapter sheds light on John D. Rockefeller Sr. and Jr., detailing their contrasting approaches to business, family life, and public perception, while also highlighting the harsh working conditions and struggles faced by coal miners in Colorado.
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