A Shift in Image Through Philanthropy After Tragedy

When people started saying that John D. Rockefeller Jr. was responsible for the deaths of two women and 11 children near a coal mine in Colorado, he decided to do something unusual. He hired “the father of public relations.”

Scott Martelle's book is Blood Passion: The Ludlow Massacre and Class War in the American West.

Amy Westervelt's podcast is called Drilled.

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