Ivy Lee's PR Strategies during the Coal Miners' Strike

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Exploring Ivy Lee's controversial tactics and public relations efforts to shape public opinion and restore trust in the Rockefellers' coal company during a tumultuous strike, highlighting his approach to crisis management and company communication.

When people started saying that John D. Rockefeller Jr. was responsible for the deaths of two women and 11 children near a coal mine in Colorado, he decided to do something unusual. He hired “the father of public relations.”

Scott Martelle's book is Blood Passion: The Ludlow Massacre and Class War in the American West.

Amy Westervelt's podcast is called Drilled.

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