The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom Understanding your ideal customers and how to sell to them
5 snips
Jan 31, 2019 
Leaders in sales and marketing discuss the importance of understanding ideal customers and selling to them. They emphasize the need for defining ideal and non-ideal customers and prioritizing features based on target audience. They explore the elements of a compelling story, team alignment in selling a product, and importance of pipeline and collaboration between marketing and sales.
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Define Ideal and Non-Ideal Customers
- Define both your ideal and non-ideal customers explicitly to maintain focus and avoid distractions.
- Saying no to some customer types helps preserve time and speed, especially for small teams early on.
Focus on Customers You Understand
- Focus narrowly on customers you understand and care about deeply.
- Avoid chasing large conglomerates or enterprises if they don't excite you or fit your model.
Highlight Your Secret Sauce
- Hone in on your product's secret sauce and core differentiators to stand out.
- Avoid overwhelming customers with every feature; lead with what truly makes you unique.