The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

Understanding your ideal customers and how to sell to them

5 snips
Jan 31, 2019
Leaders in sales and marketing discuss the importance of understanding ideal customers and selling to them. They emphasize the need for defining ideal and non-ideal customers and prioritizing features based on target audience. They explore the elements of a compelling story, team alignment in selling a product, and importance of pipeline and collaboration between marketing and sales.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Define Ideal and Non-Ideal Customers

  • Define both your ideal and non-ideal customers explicitly to maintain focus and avoid distractions.
  • Saying no to some customer types helps preserve time and speed, especially for small teams early on.
ADVICE

Focus on Customers You Understand

  • Focus narrowly on customers you understand and care about deeply.
  • Avoid chasing large conglomerates or enterprises if they don't excite you or fit your model.
ADVICE

Highlight Your Secret Sauce

  • Hone in on your product's secret sauce and core differentiators to stand out.
  • Avoid overwhelming customers with every feature; lead with what truly makes you unique.
Get the Snipd Podcast app to discover more snips from this episode
Get the app