The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom Understanding your ideal customers and how to sell to them
5 snips
Jan 31, 2019 
Leaders in sales and marketing discuss the importance of understanding ideal customers and selling to them. They emphasize the need for defining ideal and non-ideal customers and prioritizing features based on target audience. They explore the elements of a compelling story, team alignment in selling a product, and importance of pipeline and collaboration between marketing and sales.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Defining the Ideal and Non-Ideal Customers
01:34 • 15min
The Elements of a Compelling Story: Contrast, Analogies, Structure, and Emotion
16:10 • 3min
Importance of Team Alignment in Selling a Product
19:39 • 15min
The Importance of Pipeline and Collaboration between Marketing and Sales
34:15 • 2min