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15min chapter
Understanding your ideal customers and how to sell to them
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Defining the Ideal and Non-Ideal Customers
The speaker discusses the importance of defining both the ideal and non-ideal customers when developing a go-to-market strategy. They emphasize staying true to the target audience and understanding which features to prioritize based on the target audience.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode