The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Understanding your ideal customers and how to sell to them

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

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The Importance of Pipeline and Collaboration between Marketing and Sales

This chapter emphasizes the importance of measuring pipeline contribution instead of solely focusing on MQLs. It highlights the value of collaboration between marketing and sales teams and emphasizes the need to understand target customers and stand out in a crowded marketplace.

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