Understanding your ideal customers and how to sell to them
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
00:00
The Elements of a Compelling Story: Contrast, Analogies, Structure, and Emotion
This chapter explores the importance of contrast in storytelling, the use of examples to enhance believability, and the effectiveness of analogies and metaphors in simplifying complex concepts for customers. It also emphasizes the necessity of structure and the role of emotions in engaging the audience.
Transcript
Play full episode
