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Efficient Business Plan
- Write a well-received book every three years and speak on it twice a year.
- This is the most effective business plan for thought leaders with established platforms.
Writing's Intrinsic Value
- Writing a book is a significant step, regardless of public reception, because it deepens the author's understanding.
- Even if unread, the process benefits the writer.
Book as Authority
- Books remain the ultimate expression of authority in 2021 due to their inherent permanence.
- No other medium offers the same level of credibility.