There's Not Much Content in Your Content Marketing

A lot of the books that i see written that i still think they were worth writing because it helped somebody be smarter, and it's that business card. But in terms of how it moved the conversation forward, i don't think it did at all. Ly: How are you going to leverage this book? And we've talked a little bit about this, there's sly, maybe money, maybe speaking. Maybe it turns into something else. No content is ever an orphan. You're going to re use things, put them in different packages, put them together.