
Should You Write That Book?
2Bobs—with David C. Baker and Blair Enns
The Ultimate Expression of Authority, to Write a Book?
Is it the ultimate expression of authority, to write a book? And i think that question just keeps getting asked. Most effective business plan you could have would be to write a really well received book every three years and then speak on it twice a year. But most of us don't have that level of access or notoriety, and so we kind of step down below.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.