
Should You Write That Book?
2Bobs—with David C. Baker and Blair Enns
00:00
The Ultimate Expression of Authority, to Write a Book?
Is it the ultimate expression of authority, to write a book? And i think that question just keeps getting asked. Most effective business plan you could have would be to write a really well received book every three years and then speak on it twice a year. But most of us don't have that level of access or notoriety, and so we kind of step down below.
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