The Nathan Barry Show The Harsh Truth About Online Courses (And What Works Now) | 099
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Oct 16, 2025 In this engaging discussion, Erin Green, founder of Audacious Labs and a learning product strategist, reveals her 15 years of experience crafting impactful courses for top brands like IKEA and Google. She shares the critical reasons why most courses fail, emphasizing the need for real behavior change. Discover her Hook to Habit framework, which guides creators on designing effective learning experiences. Erin also dives into leveraging AI for organizing ideas and stresses the importance of confidence before competence in learners.
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Design For Behavior, Not Content
- Most courses fail because creators teach what they love instead of the behavior learners need to change.
- Start with the desired behavior change and reverse-engineer the learning journey to guarantee outcomes.
Hook Quickly, Then Deliver Easy Wins
- Hook learners with an emotional experience that makes them feel heard and grabs attention away from Netflix and social apps.
- Then design a Start phase of short tasks and visual progress that gives quick momentum and confidence.
Build With Practice And Feedback Loops
- In Build, focus on frequent practice plus rapid feedback so learners iterate and improve fast.
- Create many small wins and social reinforcement to reduce fear of failure and sustain effort.
