In this episode, I sit down with Erin Green, founder of Audacious Labs, to break down how to design a course that actually changes behavior.
Erin spent 15 years inside agencies building programs for IKEA, Google, and Amazon before developing her framework for turning expertise into transformative learning experiences. We dive deep into what makes most courses flop, how to create real outcomes for students, and how to use AI to design and validate better programs faster.
If you’re building a course or product that needs to deliver real results, this episode will show you exactly how to do it.
Timestamps:
00:00 Introduction
02:45 Why most courses fail to create results
07:31 The five stages of Hook to Habit: Hook, Start, Build, Flow, Habit
11:22 Creating easy wins to build momentum
14:30 Feedback loops and building confidence
17:57 Flow and skill mastery
24:22 Using behavioral design to make learning stick
31:09 The power of pre-selling and running workshops
35:23 Designing your learning journey backwards
39:55 The importance of bad examples in learning
43:14 Why confidence comes before competence
47:32 Designing opportunities for practice and feedback
56:19 Using AI to organize and refine your ideas
01:04:37 Choosing the right platform and testing small
01:13:00 The biggest mistake course creators make
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Follow Erin:
LinkedIn: https://www.linkedin.com/in/er-green
Website: https://www.audaciouslabs.io
Featured in this episode:
Audacious Labs: https://www.audaciouslabs.io
Kit: https://www.kit.com
Highlights:
09:12 – Why your competition isn’t other courses, it’s Netflix
14:30 – Building confidence through feedback loops
24:22 – Behavioral design tactics that make learning stick
56:19 – How to use AI to refine and structure your course ideas
