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Erin Green
Founder of Audacious Labs and a learning product strategist with ~15 years designing programs for brands like IKEA, Google, and Amazon; specializes in turning expertise into behavior-changing learning experiences.
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Oct 16, 2025
• 1h 19min
The Harsh Truth About Online Courses (And What Works Now) | 099
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In this engaging discussion, Erin Green, founder of Audacious Labs and a learning product strategist, reveals her 15 years of experience crafting impactful courses for top brands like IKEA and Google. She shares the critical reasons why most courses fail, emphasizing the need for real behavior change. Discover her Hook to Habit framework, which guides creators on designing effective learning experiences. Erin also dives into leveraging AI for organizing ideas and stresses the importance of confidence before competence in learners.
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