From A to B Conducting Better Heuristic Audits ft. Rishi Rawat
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Jul 2, 2025 In this episode, Rishi Rawat, a consultant specializing in copywriting for conversions, shares his insights on heuristic audits. He discusses the essential components that transform a mediocre audit into a valuable one. Rishi highlights the frequent shortcomings in current auditing methods and the crucial distinction between expert and non-expert evaluations. They also explore the importance of empathy in web design, understanding user emotions, and how these factors can significantly influence user experience and conversion rates.
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Begin With Business Goals
- Start heuristic audits with a clear understanding of business goals and user behavior.
- Align audit focus to what truly drives conversions and user struggles on the website.
Use Systematic Audit Methods
- Conduct heuristic audits systematically using a checklist or consistent approach.
- Cover all main areas to avoid biased or hyper-focused findings on single sections.
Audit From a User Perspective
- Test your website from a new user's perspective to surface intuitive usability issues.
- Avoid relying solely on internal perspectives to find real user friction points.