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Conducting Better Heuristic Audits ft. Rishi Rawat

From A to B

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Decoding User Behavior for CRO Success

This chapter explores the significance of understanding user behavior in conversion rate optimization experiments, illustrated through the impact of product page reviews on test outcomes. It emphasizes the role of heuristic audits in identifying user experience improvements, questioning the varying expertise of auditors and the subjective nature of their evaluations.

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