Rishi Rawat

In this episode, Rishi Rawat, a consultant specializing in copywriting for conversions, shares his insights on heuristic audits. He discusses the essential components that transform a mediocre audit into a valuable one. Rishi highlights the frequent shortcomings in current auditing methods and the crucial distinction between expert and non-expert evaluations. They also explore the importance of empathy in web design, understanding user emotions, and how these factors can significantly influence user experience and conversion rates.

Rishi Rawat, a Shopify product expert specializing in conversion rate optimization, shares his insights on maximizing e-commerce success. He emphasizes that product pages are crucial for conversions, acting as decision-making hubs. Rishi dispels the myth of pop-ups being effective and advocates for detailed product descriptions, arguing that content length can enhance clarity. He stresses building trust early on and understanding customer skepticism. Tune in for practical tips to boost your online sales and create engaging shopping experiences!