The Nathan Barry Show

How I Used Instagram to Build a $7,000,000 Airbnb Business | 059

Jan 9, 2025

Isaac French, an entrepreneur who turned his Texas micro resort into a $7 million success in just 18 months, reveals his secrets to leveraging Instagram for growth. He discusses converting social media followers into guests and crafting viral stories that captivate audiences. The importance of transparency and building trust is emphasized, along with his unique financial strategies that boosted engagement and value. Isaac also shares insights on content creation and the art of storytelling to enhance customer connections in the hospitality industry.

01:10:42

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Episode guests

Isaac French

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Episode notes

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Quick takeaways

Leveraging a strong Instagram following can drive significant business, as evidenced by turning 150,000 followers into 80% of bookings.

Effective storytelling through social media enhances visibility and engagement, with compelling narratives leading to viral attention and media coverage.

Combining engaging online content with high-quality physical experiences creates exponential growth opportunities in hospitality businesses.

Deep dives

The Value of Building an Audience

Establishing a strong online presence can significantly impact business success. One individual built a robust Instagram following of 150,000 people, which drove 80% of direct bookings for their hospitality ventures. This audience added immense value, as highlighted by potential buyers who emphasized the audience's worth during the sale. Engaging with an audience not only enhances brand loyalty but also enables better retargeting efforts, ultimately influencing the bottom line.

Intro

2min

Building Bonds through Business

16min

Financial Strategies Behind a Successful Airbnb Venture

2min

Mastering Airbnb Marketing Strategies

15min

The Power of Craftsmanship and Attention to Detail

4min

Mastering the Art of Storytelling for Engagement

14min

The Power of Empathy in Negotiation

18min

In this episode, Isaac French shares how he grew from 5,000 Instagram followers to selling his Texas micro resort for $7 million, just 18 months after opening.

Isaac reveals his strategy for leveraging online audiences to support hospitality projects - converting social media followers into guests, email subscribers into customers, and content into major media coverage. He details his journey from restoring a historic train car in Idaho to creating destination properties that attract visitors from 40 states.

Learn his methods for crafting viral stories, building valuable email lists, and why combining online influence with physical experiences creates exponential results.

Timestamps:

00:00 Introduction

01:10 Building Family Businesses

10:58 Airbnb Account Suspension

12:20 Growing from 5K to 150K Followers in 15 Months

22:24 How to Combine Online Marketing with Physical Business

26:29 Using Design to Stand Out in Business

33:05 Business Lessons from Steve Jobs and Apple

40:50 How One Twitter Thread Got 20M Views

44:00 The Art of Writing Viral Content

48:14 Best Practices for Reposting Content

49:13 How to Convert Social Media Followers to Email Subscribers