In this episode, Isaac French shares how he grew from 5,000 Instagram followers to selling his Texas micro resort for $7 million, just 18 months after opening.
Isaac reveals his strategy for leveraging online audiences to support hospitality projects - converting social media followers into guests, email subscribers into customers, and content into major media coverage. He details his journey from restoring a historic train car in Idaho to creating destination properties that attract visitors from 40 states.
Learn his methods for crafting viral stories, building valuable email lists, and why combining online influence with physical experiences creates exponential results.
Timestamps:
00:00 Introduction
01:10 Building Family Businesses
10:58 Airbnb Account Suspension
12:20 Growing from 5K to 150K Followers in 15 Months
22:24 How to Combine Online Marketing with Physical Business
26:29 Using Design to Stand Out in Business
33:05 Business Lessons from Steve Jobs and Apple
40:50 How One Twitter Thread Got 20M Views
44:00 The Art of Writing Viral Content
48:14 Best Practices for Reposting Content
49:13 How to Convert Social Media Followers to Email Subscribers
51:31 Creating Successful Short Form Video Content
56:01 Why Transparency Builds Trust
01:00:17 Using Content Creation to Fund Business Growth
01:07:59 Closing Thoughts
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Learn more about The Nathan Barry Show: https://nathanbarry.com/show
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Follow Isaac:
Instagram: https://www.instagram.com/isaacfrench_
Website: https://www.isaacjfrench.com
X: https://twitter.com/isaacfrench_
LinkedIn: https://www.linkedin.com/in/isaacjfrench
Featured in this episode:
Live Oak Lake: https://liveoaklake.com
Hans Lorei: https://www.instagram.com/hansloreidesign
Sam Parr: https://twitter.com/theSamParr
James Clear: https://jamesclear.com
Al Doan: https://twitter.com/drbillnye
Brent Underwood: https://twitter.com/underwoodbrent
The Cliffs at Hocking Hills: https://thecliffs.house
Highlights:
01:17 The Motel Patel Cartel
13:27 Creators on a Journey
29:46 Power of Good Taste
35:13 Lord of the Rings Quality Anecdote
46:10 How Nick Huber Engineers Viral Tweets
52:54 Getting a Deal Done with a Non-Monetary Value
01:00:16 Digital/Physical World Flywheel
