Intro

This chapter explores the transformative journey of an Airbnb business that rebounded from a major financial setback to achieve a remarkable $7 million sale, all through savvy social media strategies. It highlights the importance of storytelling and references the Patel family's legacy in the motel industry to underscore community-driven growth.

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Episode notes

In this episode, Isaac French shares how he grew from 5,000 Instagram followers to selling his Texas micro resort for $7 million, just 18 months after opening.

Isaac reveals his strategy for leveraging online audiences to support hospitality projects - converting social media followers into guests, email subscribers into customers, and content into major media coverage. He details his journey from restoring a historic train car in Idaho to creating destination properties that attract visitors from 40 states.

Learn his methods for crafting viral stories, building valuable email lists, and why combining online influence with physical experiences creates exponential results.

Timestamps:

00:00 Introduction

01:10 Building Family Businesses

10:58 Airbnb Account Suspension

12:20 Growing from 5K to 150K Followers in 15 Months

22:24 How to Combine Online Marketing with Physical Business

26:29 Using Design to Stand Out in Business

33:05 Business Lessons from Steve Jobs and Apple

40:50 How One Twitter Thread Got 20M Views

44:00 The Art of Writing Viral Content

48:14 Best Practices for Reposting Content

49:13 How to Convert Social Media Followers to Email Subscribers