Fintech Insider Podcast by 11:FS
803. Insights: How to rebrand a fintech
Nov 17, 2023
On this episode, the guests discuss rebranding in the fintech industry, highlighting successful and unsuccessful examples. They emphasize the importance of a strategic problem to solve, brand personality, and resonating with internal stakeholders. The challenges of rebranding a fintech company, including alignment with acquisitions and local market adaptation, are explored. The speakers also provide practical steps to start a fintech rebrand and discuss the challenges and benefits, such as finding and hiring designers, operationalizing new design styles, and managing partner communication.
50:15
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Quick takeaways
- Rebranding should be driven by insight and a genuine business need, allowing brands to authentically connect with customers and align with the zeitgeist and culture.
- A successful rebrand involves addressing a core strategic problem, shifting the company's direction, and signaling intent to the target customer base.
Deep dives
The Importance of Strategic Reasoning in Rebranding
Rebranding should be driven by insight and backed by a genuine business need. It is not just a cosmetic change or a reaction to a competitor. Successful rebrands allow brands to authentically connect with customers and align with the zeitgeist and culture.
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