Fintech Insider Podcast by 11:FS 803. Insights: How to rebrand a fintech
23 snips
Nov 17, 2023 On this episode, the guests discuss rebranding in the fintech industry, highlighting successful and unsuccessful examples. They emphasize the importance of a strategic problem to solve, brand personality, and resonating with internal stakeholders. The challenges of rebranding a fintech company, including alignment with acquisitions and local market adaptation, are explored. The speakers also provide practical steps to start a fintech rebrand and discuss the challenges and benefits, such as finding and hiring designers, operationalizing new design styles, and managing partner communication.
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Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Introductions and Descriptions of Roles
01:45 • 2min
The Meaning and Importance of Rebranding
03:19 • 9min
The Process of Rebranding a Fintech Company
12:40 • 12min
Rebranding Considerations and Challenges: B2B Perspective
25:02 • 2min
Practical Steps to Start a Fintech Rebrand
27:27 • 2min
Transitioning from Money Transfers to a Feature-Rich International Banking Alternative: The Reason behind the Rebranding
29:23 • 2min
Rebranding a Fintech Company: Challenges and Benefits
31:05 • 18min