Fintech Insider Podcast by 11:FS cover image

803. Insights: How to rebrand a fintech

Fintech Insider Podcast by 11:FS

CHAPTER

Rebranding a Fintech Company: Challenges and Benefits

This chapter discusses the challenges and benefits of rebranding a fintech company, including finding and hiring designers, operationalizing new design styles, and shifting sentiment towards the rebrand. The speakers emphasize the importance of starting with identity, attention to detail, and clear strategic goals. They also discuss the internal aspects of rebranding, managing partner communication, and the challenges of implementation.

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