On this episode, the guests discuss rebranding in the fintech industry, highlighting successful and unsuccessful examples. They emphasize the importance of a strategic problem to solve, brand personality, and resonating with internal stakeholders. The challenges of rebranding a fintech company, including alignment with acquisitions and local market adaptation, are explored. The speakers also provide practical steps to start a fintech rebrand and discuss the challenges and benefits, such as finding and hiring designers, operationalizing new design styles, and managing partner communication.
