Fintech Insider Podcast by 11:FS cover image

803. Insights: How to rebrand a fintech

Fintech Insider Podcast by 11:FS

CHAPTER

The Meaning and Importance of Rebranding

The guests discuss the definition and significance of rebranding, emphasizing that it goes beyond visual changes and encompasses the connection to a company's mission. They highlight the need for a strategic problem to solve, considering brand personality and resonating with internal stakeholders. The chapter concludes with insights on engaging the internal audience in the rebranding process.

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