Cold Call
Can Sustainability Drive Innovation at Ferrari?
Dec 12, 2023
Harvard Business School professor, Raffaella Sadun, and Ferrari CEO discuss Ferrari's shift to carbon neutrality, collaboration with suppliers, and how sustainability can drive innovation. The episode explores the emotional ties within the Ferrari community, balancing tradition with innovation, and the value of sustainability in inspiring industry transformation.
31:03
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Quick takeaways
- Ferrari's shift to carbon neutrality drives internal innovation and supplier collaboration.
- CEO Benedetto Vigna's leadership combines scientific rigor with employee engagement to prioritize sustainability and innovation.
Deep dives
Ferrari: Shifting to Carbon Neutrality Strategy
Ferrari, a luxury brand, renowned for exclusivity and excellence, sets out on a new carbon neutrality strategy, marking a significant transition in product range and the introduction of the first electric Ferrari by 2030. The case focuses on internal changes led by Benedetto Vigna, CEO of Ferrari, emphasizing a shift towards sustainability while maintaining the brand's allure and identity.
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