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8min chapter
Can Sustainability Drive Innovation at Ferrari?
Cold Call
Inside Ferrari: Passion, Precision, and Sustainability
The chapter offers a firsthand look at Ferrari's production plant, highlighting the blend of passion, history, and seamless teamwork. It introduces Benedetta, the CEO, discussing her science background, leadership style emphasizing respect and empowerment, and the company's strategy of providing luxury beyond cars. Sustainability takes center stage, detailing Ferrari's carbon-neutral commitment, reactions from stakeholders, and the influence of strict regulatory targets on the automotive industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode