Can Sustainability Drive Innovation at Ferrari?
Cold Call
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Balancing Tradition and Innovation: Ferrari's Sustainability Journey
Exploring Ferrari's sustainability efforts, this chapter showcases how the iconic brand is combining tradition with future-oriented innovation. From internal efficiency improvements to external sustainability initiatives, Ferrari is aligning its operations with a focus on cleaner energy sources and reduced carbon footprint. The discussion also delves into challenges in scaling electric vehicle production, Ferrari's strategic shift towards electrification, and plans to offer a range of cars to cater to diverse customer preferences.
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