The Game with Alex Hormozi Part 5: $100M Offers Book | Ep 583
185 snips
Aug 19, 2023 Discover how scarcity and urgency can enhance business offers and drive profits. Learn about the art of pricing and consumer demand. Hear fascinating anecdotes from a lavish fundraising event that raised over $5 million using strategic exclusivity. Explore how perceived value affects buyer behavior and pricing power, especially in high-stakes transactions. Uncover ethical strategies for creating a sense of urgency that boosts sales while ensuring customers feel valued and understood.
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Ethical Offer Enhancement
- Use scarcity and urgency ethically to boost profits.
- Unethical use leads to long-term losses.
Schwarzenegger Fundraiser
- Alex Hormozi attended a high-end charity fundraiser at Arnold Schwarzenegger's home.
- The event used scarcity, urgency, and bonuses to raise a record $5.4 million.
Supply and Demand
- Increasing demand lets you sell more units.
- Decreasing supply (or perceived supply) lets you sell units at higher prices.
