The Game with Alex Hormozi Part 5: $100M Offers Book | Ep 583
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Aug 19, 2023 Discover how scarcity and urgency can enhance business offers and drive profits. Learn about the art of pricing and consumer demand. Hear fascinating anecdotes from a lavish fundraising event that raised over $5 million using strategic exclusivity. Explore how perceived value affects buyer behavior and pricing power, especially in high-stakes transactions. Uncover ethical strategies for creating a sense of urgency that boosts sales while ensuring customers feel valued and understood.
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Ethical Offer Enhancement
- Use scarcity and urgency ethically to boost profits.
- Unethical use leads to long-term losses.
Schwarzenegger Fundraiser
- Alex Hormozi attended a high-end charity fundraiser at Arnold Schwarzenegger's home.
- The event used scarcity, urgency, and bonuses to raise a record $5.4 million.
Supply and Demand
- Increasing demand lets you sell more units.
- Decreasing supply (or perceived supply) lets you sell units at higher prices.
