Part 5: $100M Offers Book | Ep 583
The Game with Alex Hormozi
00:00
Harnessing Scarcity and Urgency to Drive Sales
This chapter explores the principles of scarcity and urgency in marketing, highlighting their role in boosting sales and customer perception of value. Through real-world examples, it showcases effective and ethical strategies for leveraging limited availability to drive demand and encourage prompt customer action.
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Transcript
